fleur du mal

Gia Gown

Founded in 2012 by Jennifer Zuccarini, Fleur du Mal is a sublime collection of ready-to-wear essentials and sexy lingerie. Jennifer Zuccarini, the former design director at Victoria's Secret and co-founder of Kiki de Montparnasse, explains that the it is not just products, but a full sensory experience allowing the consumer to immerse in the culture, sound, taste, and feel of Fleur du Mal. The name derived from French poet Charles Baudelaire’s pioneering work, Les Fleurs du mal, Flowers of evil. Zuccarini says "whether it's a sheer chiffon blouse or a pleated tulle bodysuit, Fleur du Mal celebrates dressing up and undressing."